Marketing Consumer Quotes

“-What color is a chameleon placed on a mirror?
...
The chameleon responding to its own shifting image is an apt analog of the human world of fashion. Taken as a whole, what are fads but the response of a hive mind to its own reflection?
In a 21st-century society wired into instantaneous networks, marketing is the mirror; the collective consumer is the chameleon.”

— Kevin Kelly

“Unfortunately, there are designers and marketing people who intentionally look down on the consumer with the notion that vulgarity has a definite appeal to the masses, and therefore they supply the market with a continuos flow of crude and vulgar design. I consider this action criminal since it is producing visual pollution that is degrading our environment just like all other types of pollution.”

— Massimo Vignelli

“There is something inherently stupid about gentrified thinking. It's a dumbing down and smoothing over of what people are actually like. It's a social position rooted in received wisdom, with aesthetics blindly selected from the presorted offerings of marketing and without information or awareness about the structures that create its own delusional sense of infallibility. Gentrified thinking is like the bourgeois version of Christian fundamentalism, a huge, unconscious conspiracy of homogenous patterns with no awareness about its own freakishness. The gentrification mentality is rooted in the belief that obedience to consumer identity over recognition of lived experience is actually normal, neutral, and value free.”

— Sarah Schulman

“Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.”

— Philip Kotler

“Being in the consumer business helps us groom talent in areas like marketing, finance and logistics. We can benchmark our outsourcing business to our consumer business and its best practices.”

— Azim Premji

“We are very fortunate to have Matt Carter join the Apollo board. Matt brings deep management, operations, marketing and international business expertise to the company, along with a track record of growing and strengthening well-known consumer brands.”

— Peter Sperling

“The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.”

— Geoffrey Canada

“Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.”

— Bob Buckhorn

“Even if the initial home-base advantage is hard to sustain, a global strategy can contribute to supplementing and upgrading it. A good example is in consumer electronics, where Matsushita, Sanyo, Sharp, and other Japanese firms initially competed on cost in selling simply designed, portable televisions. As they began penetrating foreign markets, they gained economies of scale and further reduced cost by moving down the learning curve. Worldwide volume then helped to support aggressive investments in marketing, new production equipment, and R&D and to achieve proprietary technology.”

— Anonymous.

“At age 28, I had no retail experience, no consumer marketing experience and no real Internet experience. But I decided I wanted to work for myself. I felt starting a company would enable me to get the responsibility I deserved and that I couldn't do that within the confines of a bigger company.”

— Mariam Naficy

“It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.”

— Tony Fadell

“I have to understand how we are going to market the movie. We view marketing as an extension of content creation ... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.”

— Chris Meledandri

“Marketing jingles from every angle lure patrons to turn our backs on our locally owned stores, restaurants, and farms. And nobody considers that unpatriotic. This appears to aggravate Tod Murphy. We have the illusion of consumer freedom, but we've sacrificed our community life for the pleasure of purchasing lots of cheap stuff. Making and moving all that stuff can be so destructive: child labor in foreign lands, acid rain in the Northeast, depleted farmland, communities where the big economic engine is crystal meth. We often have the form of liberty, but not the substance.”

— Barbara Kingsolver

“Steve Jobs was the greatest manufacturer of consumer products of his age. His marketing vision put him on par with Henry Ford, and his grasp of the aesthetic component to industrial design far surpassed Ford's.”

— Timothy Noah

“The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.”

— Ricardo Guadalupe

“The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything-the product, the delivery, the marketing-around that benefit.”

— Jay Conrad Levinson

“Designers are by nature more inquisitive, more connected. They dig a little deeper in terms of insights. They turn those insights into innovation. That connection to the consumer is absolutely critical in driving innovation. It's critical that design isn't subjugated to the back room as a short order cook for marketing or for merchandising or sales. It has to be up front.”

— Mark Parker

“The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.”

— Saul Berman

“We are extremely proud to represent all of Radio One's stations within the Katz Radio Group. For the past five years we have worked diligently alongside Radio One to build their business in the markets we have historically represented including Houston, Los Angeles, Philadelphia , Raleigh and Columbus. At a time of significant growth in the African American consumer market the addition of the remaining Radio One stations expands our ability to deliver strategic marketing solutions to our agency and advertiser customers.”

— Steve Shaw

“The technological landscape of the present day has enfranchised its own electorates the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software.”

— J.G. Ballard

“In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.”

— Donald A. Norman

“Marketing by interrupting people isn't cost-effective anymore. You can't afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.”

— Seth

“A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.”

— Peter Drucker