Em Lewin Quotes

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Em Lewin Quotes

In a wartime survey conducted by a team of food-habits researchers, only 14 percent of the students at a womens college said they liked evaporated milk. After serving it to the students sixteen times over the course of a month, the researchers asked again. Now 51 percent liked it. As Kurt Lewin put it, People like what they eat, rather than eat what they like.
— Mary Roach —

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