Design And Branding Quotes

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Design And Branding Quotes

Too many companies believe that all they must do is provide a neat technology or some cool product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.
— Donald A. Norman —

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