Theodore Levitt Quotes

Enjoy the top 32 famous quotes, sayings and quotations by Theodore Levitt.

Theodore Levitt Quotes

You want to dig your well where you have the best chance of finding water with the least amount of digging
— Theodore Levitt —

People don't want quarter-inch drills. They want quarter-inch holes.

— Theodore Levitt

Creativity is thinking up new things. Innovation is doing new things.

— Theodore Levitt

Kodak sells film, but they don't advertise film; they advertise memories.

— Theodore Levitt

Experience comes from what we have done. Wisdom comes from what we have done badly.

— Theodore Levitt

Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariable does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse and satisfy customer needs.

— Theodore Levitt

A powerful force drives the world toward a converging commonality, and that force is technology. ... Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.

— Theodore Levitt

Customers buy 1/4 holes, not 1/4 bits.

— Theodore Levitt

Sustained success is largely a matter of focusing regularly on the right things and making a lot of uncelebrated little improvements every day.

— Theodore Levitt

A product is not a product unless it sells. Otherwise it is merely a museum piece.

— Theodore Levitt

Though progress starts with the imagination, only work can make things happen. And work itself works best when fueled, again by the imagination.

— Theodore Levitt

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