Renzo Rosso Quotes

When I was 5 years old, we had nothing in the village. One day, in front of my house, some soldiers in a big Cadillac started to do a picnic. I looked at them like they were coming from the moon. I remember they gave me a box of rice pudding - that, for me, was the American Dream.

— Renzo Rosso

“Sometimes you don't have the time to prepare yourself for looking good in front of the mirror with what you're wearing. And then when you go to work or go out, you don't like it. I spend a lot of time preparing.”

— Renzo Rosso

“I want to take time for myself, because all my life is ta-ta-ta-ta. So I don't want nothing special, just to breathe. I'd like to work maybe a half day and then take my bicycle and go by the riverside.”

— Renzo Rosso

We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.

— Renzo Rosso

“The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer.”

— Renzo Rosso

“Diesel is the only example of a casualwear or sportswear company that became a luxury brand.”

— Renzo Rosso

“The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our collection, I go crazy. I want one of everything.”

— Renzo Rosso

In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of the economy.

— Renzo Rosso

“We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed.”

— Renzo Rosso

“Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we, in turn, will inspire them.”

— Renzo Rosso

“We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.”

— Renzo Rosso

“When you have new jeans, you don't like the ones you just wore. It's crazy, but that's fashion.”

— Renzo Rosso

“In fashion, I think I make mistakes every day.”

— Renzo Rosso

In New York, I wear dark denim most of the time.

— Renzo Rosso

“Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.”

— Renzo Rosso

“I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome the dichotomy limits between heaven and hell.”

— Renzo Rosso

“Everything can draw inspiration: a vintage cloth, a book, a street-when I was in Japan, I was deeply inspired by Japanese pharmacies.”

— Renzo Rosso

Different times call for different attitudes. But I love your generation because you are so creative and innovative in how you wear things, how you think, how you approach everything.

— Renzo Rosso

“Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.”

— Renzo Rosso

“I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to rebel, against our parents, against everything.”

— Renzo Rosso

“It's playing with the idea of what musicians wear when they play live, especially focusing on the evolution of what a musician wears when they first start their career, when they are young and wild, to how they dress when they become famous and more polished.”

— Renzo Rosso

“We are combining elements like tuxedos and workwear, for contrast; some looks also are based on 30s-era inspirations.”

— Renzo Rosso