Kara Swisher Quotes

“While it is often true that the enemy of my enemy is my friend, it seems like Yahoo's almost obsessive focus on Google is taking away from its other businesses.”

— Kara Swisher

“The tech industry - and, more specifically, Silicon Valley - continues to stumble forward in earnest about how few women are represented in its top ranks of management and on its boards.”

— Kara Swisher

“Canceling my landline phone account, cutting off service to my home for good, and rendering the telephones that had long sat on tables in every room as useless as my closeted bread machine, I took the final step in a lifelong attempt to free myself from the wires that tethered me.”

— Kara Swisher

“Dr. Louis Bush Swisher died from the complications of a brain aneurysm that burst without warning one sunny Sunday morning less than 40 years ago.”

— Kara Swisher

“Equipped with two cell phones - one for work and another for home - I like to think of myself as a kind of 21st-century digital pioneer, ready to network, fax, page, e-mail and - oh, yes - talk at will.”

— Kara Swisher

“Here's the thing: I fell impossibly in love with the Internet from the minute I saw it in action in the early 1990s. From that moment on, I have studied it, analyzed it, reported on it, and, mostly, have not been without it as a part of my daily life since.”

— Kara Swisher

“I think the way to be an influential journalist is to be accurate and to be fair and to get things right and to really characterize things in an honest way, versus being really snarky or cheerleading.”

— Kara Swisher

“Now I am not against widgets, those small third-party applications that people can put on their Web pages on social networks like Facebook and MySpace, in general.”

— Kara Swisher

“Unlike the messier MySpace, Facebook has a cleaner and easier-to-customize interface and is much more, as Zuckerberg once described it to me, 'utilitarian.' I would call it useful and more relevant than other competitors, and a white-label version would likely be a hit.”

— Kara Swisher

We really spend a lot of time on building relationships. And so when everyone is like, 'How do you break so many stories?' it's because I build relationships. I do it the old-fashioned way, and I build sourcing relationships, and then I take advantage of those relationships over time.

— Kara Swisher

“It's easy to forget the ever-plodding eBay with all the noise made by the more lithe and lively Web 2.0 companies.”

— Kara Swisher

“While having a profound impact on the development of values is surely an important job of a good parent, force-feeding opinions to them is not.”

— Kara Swisher

“As I always like to keep in mind about everything: Don't fight the trend.”

— Kara Swisher

“As I have said many times - I like Facebook. I think it is well built and run. It's cool. I think it is, in its next-step way, even visionary.”

— Kara Swisher

As I have seen with a lot of companies I have covered, acquisition interest can be a heady experience, and not always in a good way.

— Kara Swisher

“As more ad spending shifts online, the ability to have expertise and to innovate quickly will become critical.”

— Kara Swisher

BoomTown has long been a big fan of Martha Stewart.

— Kara Swisher

“Despite my so-so-experience with the iPhone, I do love its touchscreen technology, a feature I miss with my standard-issue BlackBerry.”

— Kara Swisher

“For the record, my mother is an astonishing and loving grandmother.”

— Kara Swisher

“I always find something interesting on Twitter that leads me somewhere else.”

— Kara Swisher

I am a big proponent of being in touch with everyone even when I do not have a story to ask about.

— Kara Swisher

“I bought tiny infant onesies while still in college and compiled a killer toy collection throughout my 20s and 30s.”

— Kara Swisher

“I don't write about Google except to insult the company.”

— Kara Swisher

“I love all my scoop children. But consistency and persistence is really my aim.”

— Kara Swisher

I used to do a lot of casual photography - back in the olden times when one used film - but it had fallen by the wayside over the years.

— Kara Swisher

“I'm focused on getting to a place where we can prove that journalism can make good money on the web.”

— Kara Swisher

“It's not all silliness, as interactive SXSW is filled with aggressive learning, discussing, and a whole lot of futurizing.”

— Kara Swisher

“Most reporters are so transactional rather than strategic.”

— Kara Swisher

The fact of the matter is that the true hits of AOL have always been its easy-to-use services, such as AIM, email, and Buddy Lists.

— Kara Swisher

Wherever you go at SXSW, there you are standing in line. Or watching other people stand in line.

— Kara Swisher

While I am not saying Facebook cannot be a wonderland for marketers, I am still waiting to see the proof of it, and so should every reporter.

— Kara Swisher

“While some debate its helpfulness at generating monetizable traffic, when Digg points to a story, huge audience spikes quickly follow.”

— Kara Swisher

It seemed like most of the memories faded before they had time to form. And after a while, my life with my father seemed like a familiar story or a distant dream.

— Kara Swisher

“My telephone manners were, well, offensive to some. As I lugged my cell around, yammering away, I noticed cold stares from passersby who viewed me as a kind of techno-terrorist, or at least incredibly rude.”

— Kara Swisher

“While a lot of what is on Facebook is a better amalgam of what AOL, Yahoo, Amazon, and other Web pioneers introduced long ago, with a nice dash of connection and really identified community, this kind of thing is not a new idea.”

— Kara Swisher

“As anyone who has covered the company for any length of time knows, Yahoo's record on major decision-making has been akin to a hippie commune - a lot of wrangling internally in a culture where everyone seems to have a voice and a reticence to push the button to launch.”

— Kara Swisher

“Having a baby had always seemed the easiest and most natural thing to do, and I had never felt - even in my most furtive days of coming out - that being gay would mean I could not become a mother.”

— Kara Swisher

“I don't have bad taste; I have no taste. I wear a lot of the things I wore in high school, but not the cowl-neck sweaters. I was never tall, and I am the same size, so I still wear a lot of those clothes.”

— Kara Swisher

“I don't mean to sound like a touchy-feely California type here, but I knew that I could finally get over the death of my father only by having kids of my own.”

— Kara Swisher

I have found, writing a blog, that being non-opaque is necessary. You pretty much have to say what you know in much more firm terms or risk that the legions who always know more than you do will tell the story better.

— Kara Swisher

I think things can surprise you. I mean, I loved Instagram from the minute it started, but I think it surprised a lot of people how quickly it got huge.

— Kara Swisher

“It is hard to look away from the swirl of media that the untimely and tragic death of Heath Ledger has engendered, and the Internet has jacked the frenzy into overdrive.”

— Kara Swisher

People are worried about what's going to happen to journalism - and they should be. Every day, the blogosphere is getting better and print media is getting worse; you have to be an idiot not to see that.

— Kara Swisher

Readers appreciate the truth. Why say, 'Some think a situation is a mess?' Based on my reporting, if a situation is a mess, then I say that. The truth is always what reporters tell each other when they get back to the newsroom.

— Kara Swisher

Really smart people don't want to say stupid things, and they really don't want to be a part of a PR-engineered interview. People really do want to be smart, and they want smart questions. So, if you ask smart questions, there's no way you can't do well.

— Kara Swisher

“Sure, I am funny and have a good sense of humor. Mostly, though, I just tell the truth. The internal dialogue people have in their heads - I just write it.”

— Kara Swisher

“With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience.”

— Kara Swisher

No amount of tools can help a bad product. You have to remain genuine in your product development innovation and quality.

— Kara Swisher

Our brand is sassy people ripping apart technologists, then going to a party with them.

— Kara Swisher

“Go watch (Minority Report) if you can bear Tom Cruise for that long”

— Kara Swisher