Quotes About Brand Equity

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Quotes About Brand Equity

Cost does not equal value ... and low cost parts decrease brand equity for a very long time.
— Tom Peters —

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

— Maurice Saatchi

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.

— Jay Samit

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

— Gary Vaynerchuk

Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.

— Gary Vaynerchuk

Cost does not equal value ... and low cost parts decrease brand equity for a very long time.

— Tom Peters

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