Click And Collect Quotes

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Click And Collect Quotes

The faster we surf across the surface of the Web—the more links we click and pages we view—the more opportunities Google gains to collect information about us and to feed us advertisements. Its advertising system, moreover, is explicitly designed to figure out which messages are most likely to grab our attention and then to place those messages in our field of view. Every click we make on the Web marks a break in our concentration, a bottom-up disruption of our attention—and its in Googles economic interest to make sure we click as often as possible.
— Nicholas Carr —

The faster we surf across the surface of the Web-the more links we click and pages we view-the more opportunities Google gains to collect information about us and to feed us advertisements. Its advertising system, moreover, is explicitly designed to figure out which messages are most likely to grab our attention and then to place those messages in our field of view. Every click we make on the Web marks a break in our concentration, a bottom-up disruption of our attention-and it's in Google's economic interest to make sure we click as often as possible.

— Nicholas Carr

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