Best Headline Quotes

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Best Headline Quotes

Every single element in an advertisement - headline, subhead, photo, and copy - must be put there not because it looks good, not because it sounds good, but because testing has shown that it works best!
— John Caples —

Last night I missed two free throws which would have won the game against the best team in the state. The farm town high school I play for is nicknamed the "Indians," and I'm probably the only actual Indian ever to play for a team with such a mascot.
This morning I pick up the sports page and read the headline: INDIANS LOSE AGAIN.
Go ahead and tell me none of this is supposed to hurt me very much.

— Sherman Alexie

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