William Bernbach Quotes

Enjoy the top 52 famous quotes, sayings and quotations by William Bernbach.

William Bernbach Quotes

An idea can turn to dust or magic, depending on the talent that rubs against it.
— William Bernbach —

Today's smartest advertising style is tomorrow's corn.

— William Bernbach

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

— William Bernbach

Our job is to sell our clients' merchandise ... not ourselves. Our job is to kill the cleverness that makes us shine instead of the product. Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.

— William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

— William Bernbach

Our job is to bring the dead facts to life.

— William Bernbach

Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.

— William Bernbach

Because an appeal makes logical sense is no guarantee that it will work.

— William Bernbach

Never do anything yourself that you can hire someone else to do, especially if they can do it better.

— William Bernbach

Don't confuse good taste with the absence of taste.

— William Bernbach

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

— William Bernbach

A principle isn't a principle until it costs you something.

— William Bernbach

For the Flower to blossom, you need the right soil as well as the right seed. The same is true to cultivate good thinking.

— William Bernbach

The difference between the forgettable and the enduring is artistry.

— William Bernbach

Adapt your techniques to an idea, not an idea to your techniques.

— William Bernbach

The creative man with an insight into human nature, with the artistry to touch and move people, will succeed. Without them he will fail.

— William Bernbach

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

— William Bernbach

All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

— William Bernbach

Find the simple story in the product, and present it in an articulate and intelligent, persuasive way.

— William Bernbach

William Bernbach Quotes Pictures

Want to see more pictures of William Bernbach quotes? Click on image of William Bernbach quotes to view full size.

William Bernbach Quotes Pictures 1
William Bernbach Quotes Pictures 2
William Bernbach Quotes Pictures 3
William Bernbach Quotes Pictures 4