Wally Olins Quotes

Enjoy the top 7 famous quotes, sayings and quotations by Wally Olins.

Wally Olins Quotes

What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.
— Wally Olins —

Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.

— Wally Olins

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