Scott Bedbury Quotes

Enjoy the top 4 famous quotes, sayings and quotations by Scott Bedbury.

Scott Bedbury Quotes

A great brand taps into
emotions. Emotions drive most, if not all, of our decisions.
A brand reaches out with a powerful connecting experience.
Its an emotional connecting point that transcends the
product.
— Scott Bedbury —

For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can't entirely control a brand. At best you can only guide and influence it.

— Scott Bedbury

Branding is everything - and I mean everything.

— Scott Bedbury

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