Nirmalya Kumar Quotes

Enjoy the top 10 famous quotes, sayings and quotations by Nirmalya Kumar.

Nirmalya Kumar Quotes

The problem often is that aspiring brands wish to be universally loved. Unfortunately, universal love is neither achievable nor desirable. Instead, great brands are loved by some and hated by others because they actually stand for something.
— Nirmalya Kumar —

The problem with the mobile industry is that it deals with an intangible service which is largely similar across major players. Most consumers cannot tell the difference between Vodafone and Orange, or AT&T and Verizon in the U.S., beyond the colors and the logos. I suspect neither can the companies.

— Nirmalya Kumar

Fairly or not, Western consumers associate Chinese products primarily with 'low price.'

— Nirmalya Kumar

Chinese brands will face many obstacles when marketing to Western consumers. Beyond the associations with poor quality and unsound environmental practices, they generally do not have the marketing capabilities or budgets to build powerful global brands.

— Nirmalya Kumar

What the global delivery model allows is, it allows you to take previously geographically core-located tasks, break them up into parts, send them around the world where the expertise and the cost structure exists, and then specify the means for reintegrating them.

— Nirmalya Kumar

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