Jef I. Richards Quotes

Enjoy the top 18 famous quotes, sayings and quotations by Jef I. Richards.

Jef I. Richards Quotes

Advertising is speech. Its regulated because its often effective speech.
— Jef I. Richards —

Advertising is the 'wonder' in Wonder Bread.

— Jef I. Richards

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

— Jef I. Richards

Advertising is totally unnecessary. Unless you hope to make money.

— Jef I. Richards

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

— Jef I. Richards

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

— Jef I. Richards

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