Jay Baer Quotes

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger.

— Jay Baer

“Social media is an ingredient, not an entree.”

— Jay Baer

Activate your fans, don't just collect them like baseball cards.

— Jay Baer

“The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.”

— Jay Baer

“The goal is not to be good at social media, the goal is to be good at business because of social media.”

— Jay Baer

“You must fight social media fire with social media water.”

— Jay Baer

“Content is the emotional and informational bridge between commerce and consumer.”

— Jay Baer

“All companies would be better off if they stopped trying to be amazing and just focused on being useful.”

— Jay Baer

“A lot of companies are still using social as the world's shortest press release.”

— Jay Baer

“You must market your marketing.”

— Jay Baer

Give away everything you know, one bite at a time.

— Jay Baer

“You have to understand not just what your customers need, but how and where they prefer to access information.”

— Jay Baer

Facebook Fan Pages are email newsletters with smaller pictures.

— Jay Baer

“Social media is about people, not logos.”

— Jay Baer

The goal of social media is to turn customers into a volunteer marketing army

— Jay Baer

“For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and collective.”

— Jay Baer

“Social media changes the relationship between companies and customers from master and servant, to peer to peer.”

— Jay Baer

“Stop trying to be amazing and start being useful.”

— Jay Baer

We are surrounded by data, but starved for insights.

— Jay Baer

“Everyone says social media is a unicorn, but maybe it's just a horse?”

— Jay Baer

“If you create Youtility, your customers will keep you close.”

— Jay Baer

“The entirety of the world's knowledge is in your pants right now.”

— Jay Baer

“Content is the fire. Social media is the gasoline.”

— Jay Baer

The goals of content are consumption, then behavior. The goals of social are participation, then behavior.

— Jay Baer

“Customers are ninjas now. They are stealthily evaluating you right under your nose.”

— Jay Baer

“Worry more about being social, and worry less about doing social media”

— Jay Baer

“Content pays an ongoing information annuity that other forms of marketing simply do not.”

— Jay Baer

The biggest benefit of doing an interview podcast is the relationships you build.

— Jay Baer

“The difference between Selling and Helping is just two letters.”

— Jay Baer

“If you help someone, you may create a customer for life.”

— Jay Baer

Never build your content ship on rented land.

— Jay Baer

“No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.”

— Jay Baer

“This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"”

— Jay Baer

“Inspiration doesn't respond to meeting requests. You can't schedule greatness.”

— Jay Baer

“There is a very fine line between listening and stalking.”

— Jay Baer

“Everything ultimately comes down to trust.”

— Jay Baer

“Every company is its own TV station, magazine, and newspaper.”

— Jay Baer

“Make your marketing so useful people would pay you for it.”

— Jay Baer

“There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how you present your business and how you act.”

— Jay Baer

“Smart marketing is about help not hype.”

— Jay Baer

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'

— Jay Baer

“In 2012, 40 of the top companies to work for were also among the top companies in social media.”

— Jay Baer

“True influence drives action, not just awareness.”

— Jay Baer

“People check their phone an average of 110x a day.”

— Jay Baer

“If your competitors start copying you then you are doing something right!”

— Jay Baer

“Content is fire and social media is gasoline.”

— Jay Baer

“Text is the gateway drug to real time marketing.”

— Jay Baer

“Build with advocacy, follow with influence. Your employees are your biggest brand advocates.”

— Jay Baer

“True advocacy is born from culture, not technology or marketing.”

— Jay Baer

“95% of millennials say their friends are the most credible source of product information.”

— Jay Baer