Howard Schultz Quotes

Enjoy the top 241 famous quotes, sayings and quotations by Howard Schultz.

Howard Schultz Quotes

I think if youre an entrepreneur, youve got to dream big and then dream bigger.
— Howard Schultz —

People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.

— Howard Schultz

Starbucks has changed the rules of engagement for the music industry.

— Howard Schultz

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

— Howard Schultz

I'm a voracious reader.

— Howard Schultz

I really believe that you cannot use the stock market as a proxy for the economy.

— Howard Schultz

Anybody can leverage celebrity for profit.

— Howard Schultz

I do think - as self-serving as it sounds - that I was the right person, given the very, very strong headwind we had from the economy and our own issues, to come back and rewrite the future of the company.

— Howard Schultz

Customers must recognize that you stand for something.

— Howard Schultz

The best ideas are those that create a new mind-set or sense a need before others do, and it takes an astute investor to recognize an idea that not only is ahead of its time but also has long-term prospects.

— Howard Schultz

Twenty Million New Customers Are Worth Taking a Risk For

— Howard Schultz

When we went to automatic espresso machines, we solved a major problem in terms of speed of service and efficiency. At the same time, we overlooked the fact that we would remove much of the romance and theater that was in play.

— Howard Schultz

In the course of the year I spent trying to raise money, I spoke to 242 people, and 217 of them said no.

— Howard Schultz

I don't have any secret sauce and I'm no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.

— Howard Schultz

When companies fail, or fail to grow, it's almost always because they don't invest in the people, the systems, and the processes they need.

— Howard Schultz

Customers don't always know what they want. The decline in coffee-drinking was due to the fact that most of the coffee people bought was stale and they weren't enjoying it. Once they tasted ours and experienced what we call "the third place" ... a gathering place between home and work where they were treated with respect.. they found we were filling a need they didn't know they had.

— Howard Schultz

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