Donald A. Norman Quotes

Enjoy the top 75 famous quotes, sayings and quotations by Donald A. Norman.

Donald A. Norman Quotes

As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
— Donald A. Norman —

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.

— Donald A. Norman

Simplification is as much in the mind as it is in the device.

— Donald A. Norman

Adults forget how difficult that task was.

— Donald A. Norman

Could we ever switch to this or any of the many other rational systems? Unlikely: tradition is difficult to overcome.

— Donald A. Norman

Everything has a personality: everything sends an emotional signal. Even where this was not the intention of the designer, the people who view the website infer personalities and experience emotions. Bad websites have horrible personalities and instill horrid emotional states in their users, usually unwittingly. We need to design things-products, websites, services-to convey whatever personality and emotions are desired.

— Donald A. Norman

If you're more susceptible to interruption, you do more out of the box thinking.

— Donald A. Norman

Serious accidents are frequently blamed on "human error." Yet careful analysis of such situations shows that the design or installation of the equipment has contributed significantly to the problems. The design team or installers did not pay sufficient attention to the needs of those who would be using the equipment, so confusion or error was almost unavoidable.

— Donald A. Norman

I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.

— Donald A. Norman

Only the most sophisticated of beings can lie and cheat, and get away with it.

— Donald A. Norman

No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.

— Donald A. Norman

In their work, designers often become expert with the device they are designing. Users are often expert at the task they are trying to perform with the device. [ ... ] Professional designers are usually aware of the pitfalls. But most design is not done by professional designers, it is done by engineers, programmers, and managers.

— Donald A. Norman

Good design is also an act of communication between the designer and the user, except that all the communication has to come about by the appearance of the device itself. The device must explain itself.

— Donald A. Norman

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