David Ogilvy Quotes

Enjoy the top 199 famous quotes, sayings and quotations by David Ogilvy.

David Ogilvy Quotes

I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didnt know what it meant myself.
— David Ogilvy —

Don't bunt. Aim out of the ballpark.

— David Ogilvy

Most agencies run scared, most of the time ... Frightened people are powerless to produce good advertising ... If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

— David Ogilvy

Consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

— David Ogilvy

The business community wants remarkable advertising, but turns a cold shoulder to the kind of people who can produce it. That is why most advertisements are so infernally dull ... our business needs massive transfusions of talent. And talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.

— David Ogilvy

If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

— David Ogilvy

I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.

— David Ogilvy

David Ogilvy Quotes Pictures

Want to see more pictures of David Ogilvy quotes? Click on image of David Ogilvy quotes to view full size.

David Ogilvy Quotes Pictures 1
David Ogilvy Quotes Pictures 2
David Ogilvy Quotes Pictures 3
David Ogilvy Quotes Pictures 4