Bernadette Jiwa Quotes

Enjoy the top 23 famous quotes, sayings and quotations by Bernadette Jiwa.

Bernadette Jiwa Quotes

Giving a damn is seriously underrated and caring is a competitive advantage.
— Bernadette Jiwa —

People don't buy what you do; they buy how it makes them feel.

— Bernadette Jiwa

QUESTIONS FOR YOU What business are you in? Are you selling coffee or lifestyle? Renting rooms online or giving people the opportunity to connect and experience a city in new ways? Or ... ? What do your customers want from you? Would they like a product or support? Gym membership or improved health and wellness? How do your customers want to feel? Connected, informed, reassured, special, excited, happy, fulfilled, and on and on. Have you asked

— Bernadette Jiwa

Old Spice, the seventy-five-year-old brand of men's grooming products, had begun to lose market share in the body wash category as the market became more and more crowded. Under the direction of the digital agency Wieden+Kennedy, the brand's manufacturer, Procter & Gamble, aimed to change how women (who were buying more than half of the body wash products) felt about their men wearing "lady-scented body wash." The video campaign called "The Man Your Man Could Smell Like," starring Isaiah Mustafa, was launched online in July 2010 during Super Bowl weekend. On the first day, the campaign received almost 6 million views. After the first week, Old Spice had 40 million views. Traffic to their website was up 300% and Facebook fan interaction was up 800%. Within six months, the campaign generated 1.4 billion impressions.

— Bernadette Jiwa

We are at our very best when we see the world through the eyes of the person we're trying to matter to.

— Bernadette Jiwa

Marketing is about becoming part of peoples' stories.

— Bernadette Jiwa

Give them a reason to care, a story they can believe in.

— Bernadette Jiwa

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